BECOME A SPONSOR

 

Put Your Brand at the Forefront of the Hemp Movement.

Learn About the Many Benefits of Campaign Sponsorship Here!

Sponsor Benefits

Industry Engagement

  • Reach natural food and body care shoppers in 1,500+ stores in every region across the U.S. 

  • Increase visibility through coordinated retailer support and turnkey marketing materials 

  • Engage national retail and distribution networks already committed to the campaign’s mission 

  • Network with industry leaders building the domestic hemp supply chain 

Grassroots Growth

  • Promote your brand’s hemp lines through our 160,000+ followers on our social media network 

  • Participate in coordinated social media promotions reaching 1,655,500+ accounts 

  • Grow sales organically through extensive campaign reach and nationwide grassroots events 

  • Connect with ambassadors sampling sponsors’ products at 250+ events in all 50 states 

Media Exposure

  • Make headlines with earned media gaining circulation impact of 90,000,000+ 

  • Benefit from more than $1.5M in ad equivalency value from outlets like The Guardian, Men’s Fitness, Allure, Organic Spa, FOX, NBC, and Forbes 

  • Share your brand with celebrity campaign endorsers like Alicia Silverstone and Dr. Andrew Weil 

  • Increase sales by bringing your brand into mainstream print, web and broadcast news 

Other Sponsor Benefits

Logo Visibility

  • Campaign Video: Highlighting industry progress, the campaign video links sponsors to the grassroots movement, receiving 5,500+ views in 2018

  • E-Newsletter: Brand logo links to brand website in our network’s e-newsletters reaching 8,000+ consumers and retailers regularly from December through June

  • T-shirts: Logo placement on 1,000 campaign shirts distributed to event organizers and select retailers

  • Educational Literature: Provides a concise overview of hemp’s benefits, history, and current market value with sponsors highlighted—36,000+ distributed in 2018

Retailer Reach

  • Turnkey Marketing Tools: POS signage, consumer ads, social media graphics, newsletter copy, and more

  • Retailer Programs: Campaign coordinated and brand-driven sales programs with opportunity to promote your hemp SKUs in 1,500+ participating retail outlets, plus free flyer ads

Consumer Reach

  • Event sampling: Opportunity to ship product samples to 250+ campaign supported grassroots events that have a combined reach of 60,000+ consumers

  • NOCO Hemp Expo: Campaign represents your brand at the largest domestic hemp expo, to include product display, brand literature and sampling 

Digital Marketing Reach 

  • Coordinated Cross-Promotion: Campaign shares brand content throughout the year helping you grow your social network, and provides custom co-branded graphic to connect your brand to the hemp community

  • Blog Opportunity: Contribute non-commercial educational content related to your brand reaching 5,000+ subscribers.

Media Reach 

  • Press Release: Brand name inclusion in full-length press release nationally distributed to media outlets covering consumer interest, food and health, news, environment, the natural products industry, agriculture, politics and business channels 

  • Press Events: Product displayed at a strategically planned industry events with wide media reach 

  • Celebrity Gifts: Include your best SKU in thank you gifts shipped to celebrity campaign endorsers

  • Press Kits & Quote: Product inclusion in press kits shipped to 100+ media targets and opportunity for media interviews

  • Media List: Gain access to the campaign’s 2,000+ interested media contact list

Contact us to learn more, and explore what sponsorship package will be most interesting for you! 

© 2019 Hemp History Week® - a campaign by the HIA® |  Terms of Use  |   Privacy Policy

Hemp History Week

Hemp History Week is the largest educational campaign about hemp in the U.S. The campaign raises awareness about the environmental sustainability, health benefits, regenerative agriculture potential, and new technological applications of industrial hemp. 

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